Don Tapscott Grown Up Digital Pdf Download: The Skills, Self-Efficacy and Culture of the Digital Nat

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

Was Aerosmith ahead of its time when they distributed the first full-length commercial song on-line in 1994? How is digital technology changing the way we use music, books and images? What ethical impact is downloading having on intellectual property and royalties? Can the music and publishing industries adapt to changing notions of customer loyalty? Will starving artists continue to struggle or is the new digital highway paving the way to a better world -- an MP3-driven nirvana?

Don Tapscott Grown Up Digital Pdf Download

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